A new corporate identity and communications strategy laid the foundations for the development of the Grouptyre brand. Clear messages communicated to all audiences in the tyre supply chain, through presentations, trade advertising, promotions, PR, employee relations and the web. Read More

As the saying goes, ‘the tough get going’. Think of the next 12 months not in terms of how much worse things are – a reflective position, but in terms of how to maximise opportunities with a new set of circumstances. Business is there to be had, just not on the same terms as you may have enjoyed in the past. Old thinking (or no thinking) will not deliver the same old results. Read More

The agency has developed the communications strategy, and through trade and consumer advertising, PR, online brand development, and trade relations programmes have implemented the first phase of a 10year strategy to make Maxxis a major brand in the UK tyre market. Read More