It’s all happening at Autosport. The Racing Car Show. NEC Birmingham January 12-15 2012 For the second consecutive year, JM Bailey have been heavily involved in producing materials for the famed Autosport show. Maxxis take a huge stand and this year the agency has been tasked with pr... Read More

A Trade Incentive Programme for 2011. The Maxxis Rewards Programme has been running for three years aimed at the Tyre trade. The client wanted something different from the last couple of years. 'We are looking for something engagin, something desierable, something which made you think &q... Read More

Stop, Wait, Walk, Don’t Walk, Danger, No Entry. These are just a few of the messages we are confronted with daily. When I see a 'Wet Paint' sign, I know I shouldn't, but I just have to touch it. So when the boffins in the studio (us) were tasked with coming up with an idea for a new local business push, it was clear that we needed to attract and keep the attention of passers by. Read More

You sit down with a nice cup of hot coffee, place it on your desk and for some reason forget its there. Suddenly, keyboard, job bags, trousers and your mobile phone are covered in the brown stuff. Embarassed we would then have the arduous task of cleaning up. Or would we?   Imagi... Read More

A new corporate identity and communications strategy laid the foundations for the development of the Grouptyre brand. Clear messages communicated to all audiences in the tyre supply chain, through presentations, trade advertising, promotions, PR, employee relations and the web. Read More

Cheeky self promotion pitch involving two men, four days of early starts, a boot load of milk and almost as much energy drink. Totally worth it! Read More

As the saying goes, ‘the tough get going’. Think of the next 12 months not in terms of how much worse things are – a reflective position, but in terms of how to maximise opportunities with a new set of circumstances. Business is there to be had, just not on the same terms as you may have enjoyed in the past. Old thinking (or no thinking) will not deliver the same old results. Read More

The agency has developed the communications strategy, and through trade and consumer advertising, PR, online brand development, and trade relations programmes have implemented the first phase of a 10year strategy to make Maxxis a major brand in the UK tyre market. Read More