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we're down with
the kids

We recognised early on that parents need to feel complete confidence in every product related to the safety of their children, and rightly so. With this in mind, we developed a language and visual style to create empathy with mom and dad.
Our approach has been so successful
it has since been adopted and implemented globally.

branding, concepts, design

Cambria New Catalogue Ad
diono sample
diono spots
everything you imagine
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